FS1404: FDA's Oral Culture Learner Project: Helping Food Employees Understand the Importance of Food Safety
Speaker: John Marcello, REHS/RS, CP-FS; Chuck Catlin, MPA, RS
What we have here is a failure to communicate! Use this session to obtain insights as to why the retail food regulatory inspection process may not be as effective as it could be. Learn how to tailor your communication techniques to make a connection with food worker that will result in positive behavioral change.
Research suggests that regulators are predominately print culture learners and food workers are predominately oral culture learners. The concept of print versus oral culture learning styles has to do with the way we receive and process information. Given that the majority of food safety training materials and instructional methods commonly in use today are designed by and for print culture learners, these materials typically lack in their ability to communicate, in a compelling manner, the reasons why implementing these practices is important.
To address this gap, FDA's Oral Culture Learner Project was launched as a collaborative effort with industry, academia, and regulatory to design posters, storyboards, and video testimonials that assist food employees with understanding the reasons why following safe food preparation practices is important to prevent illness, deaths, and loss of income an reputation resulting from outbreaks.